CASRO: The DarkSide of Crowdsourcing
New research published by InSites Consulting (myself, Tom de Ruyck and Stephan Ludwig and Moritz Mann) is since yesterday featured in the CASRO magazine, you check out the online edition here, and...
View ArticleThe consumer as researcher
You have undoubtedly already figured it out by now: consumers have become very powerful, a fact which marketers had better take into account. Unilever CEO Paul Polman already said: “If they can bring...
View ArticleStructural collaboration with consumers: an evolution, not a revolution
Co-creation is hot. In recent years, the world has been witness to a whole host of successful co-creation cases. Doritos allowed its fans to develop an advert to be shown during the Super Bowl; Lay’s...
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Wisdom of the crowds: a Randstad case study
Co-creation and crowdsourcing are high on the agenda of the majority of today’s marketers. They are seen as quick ways to experiment with a new way of working and connect closer with the people that...
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Brilliant transformations: Inspiration from ESOMAR Qualitative 2013
Last week, ESOMAR organized the 17th annual international Qualitative conference in Valencia. This year’s theme was ‘Brilliant transformations’. And before the conference even started, it was brilliant...
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Does co-creation lead to brand preference?
Friday 13th of December 2013 may be perceived as a day loaded with superstition. However on this day doctorial students, professors and persons interested in research gathered at the KU Leuven for the...
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The rise of the Chief Consumer Officer
As published in MarketingTribune on January 28, 2014. Customers have never been this powerful before: they can make or break a brand on social media, they have more faith in each other’s opinions and...
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7 people to follow on Co-Creation
Looking for people worth following? Meet our 7 people to follow series, sharing an overview of people worth following on social media. For our second list, we’re looking at how consumers can be...
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The Collaboration Divide: are you lagging behind?
Crowdsourcing, Co-creation and Consumer Collaboration have been buzzwords in marketing and business for at least 5 years now. We’re all talking about it, but is the market actually acting upon it. High...
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The emergence of a new breed of entrepreneurs
As published on Switch & Shift on Thursday February 4, 2016. We live in exciting yet challenging times. To highlight just one number that makes most business people sweat: retiring Cisco CEO John...
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